The Quint Fit– November 28, 2019. Prof Ramanan Laxminarayan, director of Centre for Disease, Dynamics, Economics and Policy, and a research scholar from Princeton University, had this to say to people who pop antibiotics to cure a viral infection. “All drugs have something called a placebo effect. The placebo effect is basically that if we belief the drug will work, it does a lot for us. In fact the effectiveness of the power of mind in healing ourselves is larger than the drug. We run placebo run trials where one set of patients are given actual drugs and the other set a placebo or a sugar pill. Next time you have a cold or viral infection just pop a sugar pill.”